Marketing Technology Platforms and Tools Questions

Demonstrate knowledge of the marketing technology landscape by describing platforms and tools you have used and how you applied them to solve business problems. Cover marketing automation platforms, web and product analytics tools, search engine optimization and marketing systems, social media management platforms, email service providers, customer relationship management systems, customer data platforms, tag management and content management solutions, and data integration or data warehousing approaches. Explain your level of expertise such as administrative configuration, power user operations, implementation, or architecture and discuss selection criteria, integration challenges, measurement and attribution approaches, optimization techniques, and examples of implementations or migrations.