Global Content Strategy and Localization Questions
Design content programs that scale across languages regions and cultural contexts while preserving core brand voice. Topics include centralized versus decentralized operating models, governance for localized content, decision criteria for translation versus creative adaptation, tooling and workflow for translation and localization, testing and iteration of localized creative, measurement for local versus global performance, and coordination with local teams or partners. Candidates should explain how they balance global consistency with local relevance including cultural sensitivity regulatory considerations channel selection and regional go to market timing.
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