Budget and Resource Allocation Questions

Assessment of how you prioritize and allocate budget, people, and vendor resources across content initiatives to maximize return on investment. Interviewers will probe your approach to building financial forecasts and headcount plans, balancing short term campaign needs with long term evergreen investments, choosing between in house production and agency support, negotiating contracts, creating cost benefit frameworks, scenario planning and sensitivity analysis, and using measurement to reallocate spend. Candidates should also explain how they communicate trade offs and obtain stakeholder buy in.