Analytics Tools and Measurement Infrastructure Questions

Practical knowledge of analytics platforms and the tracking infrastructure that underpins measurement for content. Topics include experience with analytics products such as Google Analytics and tag managers, defining event and page view instrumentation, consistent UTM and taxonomy design, integration between the content management system and analytics, dashboarding and reporting best practices, data quality checks, governance and privacy constraints, working with analytics engineers or data teams to build reliable pipelines, and translating data into actionable content decisions.