Product Management Topics
Product leadership, vision articulation, roadmap development, and feature prioritization. Focuses on product strategy and business alignment.
Defining and Using Success Metrics
Learn to propose metrics that directly tie to business or product goals. Understand primary metrics (direct measure of success, like feature adoption rate or API call volume) versus secondary metrics (supporting indicators like latency, error rates, or user satisfaction). Practice proposing 2-3 realistic metrics for different scenarios. At entry-level, you don't need statistical sophistication, but you should understand how to measure whether something worked and why certain metrics matter.
Decision Making and Trade Offs
Covers how candidates make difficult decisions when facing competing priorities, limited resources, ambiguous information, or stakeholder disagreement. Interviewers expect a clear recounting of a real situation, the options considered, the criteria and frameworks used to evaluate trade offs, how risks and benefits were weighed, who was consulted, and how the decision was communicated and executed. Candidates should describe measurable outcomes, lessons learned, and what they would do differently. This topic assesses judgment, prioritization, structured thinking, stakeholder management, and the ability to reflect on trade off outcomes.
Metrics and Success Measurement
Defining meaningful program and product metrics, translating business objectives into measurable outcomes, selecting and tracking key performance indicators such as adoption, quality, and stakeholder satisfaction, and establishing measurement plans and reporting cadence. Assess the candidate's ability to choose actionable metrics, set targets, instrument and interpret data, and use metrics to drive decisions and transparency.
Business and Product Strategy Alignment
Demonstrate how product decisions and initiatives align to overarching business strategy and metrics. Explain how product priorities map to company objectives such as revenue growth, unit economics, customer acquisition and retention, market expansion, or cost efficiency. Discuss trade offs between short term growth and long term strategic health, how to influence and partner with product leadership, and how operational or design choices support business outcomes. Be ready to explain prioritization frameworks, stakeholder alignment approaches, and examples of aligning product or design work to measurable business goals.
Prioritization and Stakeholder Alignment
Covers frameworks and practices for prioritizing work, aligning stakeholders, and allocating limited resources across features projects and operational needs. Topics include impact versus effort and weighted scoring models, RICE and similar frameworks, sequencing dependent work, handling competing or conflicting priorities, negotiating trade offs with business and engineering partners, creating governance and escalation paths, communicating deprioritization decisions, and measuring outcomes to validate prioritization. Senior assessments include strategic resource allocation across teams and portfolios and techniques for building cross functional consensus.
Decision and Validation Frameworks
Covers structured approaches for making launch or recommendation decisions by combining experimental data validation with holistic go no go assessment. Candidates should be able to specify what data and metrics are needed to validate a hypothesis, design controlled experiments or pilots including sample sizing, duration, monitoring, success thresholds, and rollback plans, and describe how to manage measurement risk and biases. Candidates should also apply a three pillar decision framework that examines desirability including user need and market demand, feasibility including technical capability timeline and resource requirements, and viability including business model and financial sustainability. Interviewers look for clear success criteria and decision thresholds, trade off analysis, risk mitigation and contingency planning, stakeholder alignment and communication, and the ability to integrate quantitative results with qualitative inputs to make a defensible go no go recommendation.
Roadmap Timeline and Budget Planning
Planning multiquarter or multi-year product and business development roadmaps with realistic timelines, phased sequencing, prioritization, and associated budget implications. Candidates should demonstrate how to break a transformation into initiatives and milestones, decide what can run in parallel versus what must be phased, estimate duration ranges for major initiatives, translate initiatives into required roles and vendor support, and produce budget line items such as software licensing, professional services, and internal labor. The scope includes making trade offs under resource constraints, prioritizing based on impact and risk, aligning stakeholders, defining contingencies, and showing an ability to present a defensible, data informed roadmap for executives and partners.
Requirements Elicitation and Scoping
This topic covers the end to end practice of clarifying ambiguous problem statements, eliciting and defining functional and non functional requirements, and scoping solutions before design and implementation. Candidates should demonstrate the ability to identify target users and user journeys, conduct stakeholder interviews, ask targeted and probing clarifying questions, surface hidden assumptions and root causes, and convert vague business language into measurable technical and business requirements. They should capture acceptance criteria and success metrics, define key performance indicators, and translate requirements into testable statements and test strategies that map unit, integration, and system tests to requirement risk and priority. The topic includes assessing technical constraints and operational context such as expected scale, throughput and latency requirements, data volume and read write ratios, consistency expectations, real time versus batch processing trade offs, geographic distribution, uptime and availability expectations, security and compliance obligations, and existing system state or migration considerations. It also requires evaluation of non technical constraints including timelines, team capacity, budget, regulatory and operational concerns, and stakeholder priorities. Candidates are expected to synthesize inputs into clear artifacts such as product requirement documents, user stories, prioritized backlogs, acceptance criteria, and concise requirement checklists to guide architecture, estimation, and implementation. Emphasis is placed on scoping and prioritization techniques, distinguishing must have from nice to have features, conducting trade off analysis, proposing incremental or phased approaches, identifying risks and mitigations, and aligning cross functional teams on scope and success measures. Expectations vary by seniority: entry level candidates should reliably ask core clarifying questions and avoid solving the wrong problem, while senior and staff candidates should rapidly prioritize requirements, anticipate critical non functional needs, align solutions to business impact, and communicate trade offs and timelines to stakeholders.
Decision Making and Prioritization
Focuses on frameworks and practices for making decisions and setting priorities when information is incomplete and timelines are constrained. Candidates should be able to discuss structured prioritization techniques, trade off and risk assessment, expected value and cost benefit thinking, selection of relevant metrics, hypothesis driven experiments and split testing, and how to communicate and defend prioritization decisions under time pressure.