Business Objective Alignment & Value Creation Questions
Ability to connect transformation initiatives to business objectives and organizational strategy. Understanding that technology is an enabler for business goals, not an end in itself. Knowing transformation investments should deliver measurable business value and competitive advantage aligned with strategy.
MediumTechnical
0 practiced
Scenario-based: You are asked to measure the ROI of a multi-channel marketing campaign that includes paid search, email, and affiliate partners. Outline a measurement plan covering attribution windows, primary/secondary metrics, control groups or counterfactuals, required data sources, and common confounders you would check for.
MediumTechnical
0 practiced
Analytical problem: Describe how you would construct a dashboard to show marketing funnel performance that can be used to trigger budget reallocation decisions weekly. Specify the key KPIs, thresholds for reallocation, data latency needs, and methods to surface uncertainty in the metrics.
MediumTechnical
0 practiced
Practical SQL/ETL debugging: A dashboard shows a sudden increase in active users but raw events don't show a matching spike. List the steps you would take to debug the discrepancy, SQL checks to run, and likely root causes to consider (e.g., late-arriving events, duplication, timezone shifts, deployment changes).
MediumTechnical
0 practiced
Experiment design: Describe how you would design an A/B test to evaluate whether a new checkout flow increases conversion rate. Include target metric(s), sample size considerations, randomization method, guardrail metrics for negative outcomes, and how to handle multiple comparisons if you test multiple variants.
HardTechnical
0 practiced
Analytical challenge: Design an approach to measure channel cannibalization when launching a new direct-to-consumer (DTC) channel alongside existing retail partners. Include experimental or quasi-experimental designs, data needed, key KPIs, and how you'd estimate net revenue impact to the company.
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