Market and Trend Analysis Questions

Techniques for researching markets, identifying trends, sizing opportunities, and translating market signals into strategic recommendations. Covers market research methodologies such as surveys, competitive analysis, secondary research, and social listening; time series and trend decomposition approaches; market sizing frameworks such as total addressable market and serviceable obtainable market; and presenting findings to influence product, marketing, or go to market decisions. Includes application to digital channels such as search opportunity identification when relevant.