Competitive Positioning Analysis Questions

Assess the candidate s ability to analyze and articulate a company s competitive advantages and strategic positioning in a specific market. For a Netflix example, candidates should evaluate differences between advertising and subscription models, the role of original content and catalog breadth, user engagement metrics and time spent, audience scale and demographics, first party data and targeting capabilities, quality of ad inventory in connected television, available ad formats and measurement limitations, pricing and bundling trade offs, churn and retention dynamics, content licensing economics, distribution and partner strategies, and regulatory or brand safety considerations. Candidates should be able to compare Netflix to competitors such as Amazon Prime Video, YouTube, and traditional television, explain the advertiser value proposition, identify risks and gaps, and propose concrete strategic recommendations for product features, monetization experiments, measurement partnerships, or go to market moves to defend or expand market position. Interviewers are assessing market analysis, product and monetization sense, trade off evaluation, and strategic recommendation skills.