Account Data Analysis and Insights Questions

Evaluate the candidate ability to extract actionable insights from account and usage data to inform strategy. Topics include building dashboards, defining and tracking health scores and usage metrics, performing cohort and segmentation analysis, identifying leading indicators of churn or expansion, and using data to prioritize accounts and craft outreach. Candidates should explain analysis methods, the tools and data sources they use, how they translate metrics into recommended actions for account plans, and examples where insights led to expansion, retention, or operational improvements. Strong responses include how often they review metrics, how they validate hypotheses, and how they communicate findings to customers and internal stakeholders.